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Joe Cruz drawings are an inspiration from beautiful and strong women, as well as physically powerful men, the main theme is portraiture, expressionism and form, using pictures from old photography journals. The celebration of multiple identities and social diversity; the acceptance and celebration of sex, femininity and race are all evident in his work.

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Cruz is particularly fond of using fashion photography to express youth and beauty as it all plays into the obsession with celebrity culture and the aspiration to be recognised and remembered. The world of fashion is a strong influence as his grandmother owned a factory in North London making garments for Vivienne Westwood and Alexander McQueen.

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The colours he regularly uses symbolise love, youth, acceptance and equality. Colour is presented in different forms, be it his expressive use of line creating a vivid narrative or use of block colour, making a bold statement. He mainly uses soft pastels, acrylic paints and a mixture of printing technique. The black and white imagery represents no barriers with regards to race, religion, culture and sexuality. The mark making is very immediate and organic, which allows time for experimentation before presenting the final piece.

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